Spam blogs – suck in advertising money

Spam blogs are sites set up to take advantage of the popularity of blogging, but have no purpose other than to suck in advertising money.

It is a real problem that is becoming epidemic. Folks at Technoratti estimate that perhaps 18% of all blog traffic is from splogs.

“Here’s how they work: first find a subject that draws consumers who may be valuable to advertisers on Google or Yahoo, and register for the programs that let those search companies place ads on your blog. Then set up a blog that automatically sucks in items from the news (via easy-to-set-up feeds) about that subject. If you’ve done it right, Google’s search engines will identify your blog as a prime place for a high-value ad. Then, as Sifry says, “you can pay housewives in India to sit there and click on the ads.” Because programs like Google’s AdSense pay out each time someone responds to the ad, it’s possible to make a bundle from this.” –Newsweek

Google, for one, has set up procedures to report spam blog pages. However, the sploggers usually keep a step ahead. Whenever one splog site goes down, several more pop up. One major problem with splogging is the ability to use Google’s own view of what is important in the blogging world in order to get splog site ranking high and to do it fast.

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