Think of the use of Social Media for Social Causes as Woodstock and musical festivals were to Generation X. They protested within the lyrics of their music and concert attendance- arts and writings. Generation Y does the same but with technological spin. Protests are held and/or organized virally through Facebook events and group invites– exposes through blogs, tweets, and Facebook statuses, all creating an, “internet culture” which marinates around a certain issue.
Groups of people within the same culture are coming together by way Social Media and creating events, groups pages, publishing statuses that all take part in a global conversation- or “trend.” These trends, communicated by Twitter, Facebook, Youtube, LinkedIn, are epicenters breeding change. Essentially, Generation Y (and a heck of a lot of other people) are using it as a tool for communication, planning, and strengthening their message. As part of the world population, a now whopping 7 billion people, we are fish in a vast stretch of ocean. With this in mind, social change can become quite difficult because you’re message is competing in a shared, community space with varying amounts of opposition. Getting your message across to the Social Media “public” and getting the masses to agree with your vantage point enough to act is tough.
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