Social Media Marketing Essentials

by Sharen Scott on November 22, 2011

Companies in 2011 and 2012 are actively looking toward cost effective ways of increasing awareness and driving custom into their businesses i.e.Social Media.

1.Social Media Management- In 2010 65% of companies kept Social Media management in house. in 2011that figure dropped to 54%. Its due to drop again in 2012 indicating  that the OUTSOURCING of social media management to 3rd party Social Media Managers is increasing significantly.

2.Social Media Consulting- Again Social Media Consulting is in incredibly high demand. With developments in Social Media moving so quickly companies need to stay on the cutting edge in order to stay competitive.

3.Delivering Social Media Training- Put on a Social Media seminar for local businesses and charge each delegate for attendance.

4.LinkedIn Training- This service is in high demand for this is from companies who want their entire sales team/marketing team/ fee earners or work force to be fully trained in how to use LinkedIn.

5.Social Media “Get The Ball Rolling” Packages- Some clients want to take ownership of their Social Media but simply don’t know where to start. A good package to offer in this situation is a “Get The Ball Rolling” package in which you would simply set up the clients social media platforms i.e. Facebook Fan Page with relevant apps already uploaded, Twitter profile set up with a custom back round and integrated into the Fb page plus the first 3 months of management finishing with training seminar for the client so they may take over.

6.Facebook Store Setup- For retail businesses it still baffles, why they do not have Facebook stores. Regardless of what business you are in or who your customers are,they’re on Facebook! So why businesses don’t give their customers the option to “buy now” while they are still interacting with the company Facebook page? By approaching retail businesses and offering to get them fully setup with a Facebook store is one of the easiest ways of getting new clients and opening the doors to more opportunity to do business.

7.Facebook Page Design-  Clients have the best possible result as is always part of a wider campaign.

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