Google today announced the launch of Google Base, a free online resource for the selling of products and services online (and a whole lot more).

While the service itself is provided to increase the types of information the can be made available through Google including information that is otherwise not available online it also stands potentially to take a big bite out of eBay over time. Combine this with the largely anticipated launch of Google Wallet and voila - eBay & PayPal vs. Google Base & Google Wallet. Hmmmm .... I wonder who'll be left standing 3 years from now. ;)

There's not much in there yet but I'd highly recommend checking out Google Base at http://base.google.com/ and become familiar with how it all works. If you sell a product or service then this free tool stands to be a fantasitc addition to your marketing arsenal. It currently has many limitationsbut it's sure to be improved over time.