04/05/07
Link popularity is the factor, which effects most on Seach engne optimization of a web site.
How to get links for your website to increase link popularity
Directories :- Submit your site in diffrent directories in their relevant categories.
Link Exchange :- Search for your potencial link partners (simmilar categories website ) and ask them for link exchange.
Articles :- Writing articles on related topics can be a very good resource for link building. Article should be fruitfull and informative for readers. Avoide using links of your site in between the article content, always use your website link in your signatures at the bottom of article. Always make two diffrent version of your article, use first version to submit on diffrent article website and second version on your site, so that your website shouldn't sufer with a content duplicay problem.
Press Release : - Write press relase about your new activities and submit them on diffrent online news sites to get inbound link from new sites.
Quality rich content :- use quality contact to build your site. Visiotrs from similar sites can give you inbound links without asking. THis activity will increse the knowldege their visitors
Forums:- Search for similar category forums, which provide links in your signatures. Participate in forums and give your link in signatures
Blogs Comments:- write comments on blogs posted by dirrent webmasters at diffrent sites.
Buy Links :- Buy Links from good similar category websites
Donate to online charity shows
Generally the easier and cheaper the link is, the less a search engine will want to trust it. Getting other people to want to talk about you or your business (and link to you) is the golden egg of S.E.O.
How often do Search Engines Crawl?
Search engines constantly crawl the web. Pages that frequently update with strong link popularity may get crawled many times each day. Pages that do not change that often and / or have little link popularity may get crawled only once or twice a month. Since search engines are constantly adding content to their index they are in a constant state of flux.
How Search Engines Evaluate Links:
In the eyes of a search engine, you usually can not control who links to you, but you can control who you link to. In most cases if bad sites link to you it does not hurt you. If you link back, it does. So in essence, it usually does not hurt you to get inbound links. You should be rather selective with who you are willing to link out to though.
Some search algorithms may look at the good link to bad link ratio as well. If your site has few well-trusted links and many low quality ones, they may filter out your site if they suspect it of overt ranking manipulation. When you get quality links, you are not only getting the boost those links may give you, but you are also lowering your risk profile and naturalizing your link profile. If you are unsure if something is a quality link or not, ask yourself if you were a search engineer would you want to trust that link. If the answer is yes then it is a quality link. It is still ok to get some low quality links, as automated scraper sites and other junk sites give most all well-ranked sites a bunch of low quality links, but the key to doing well longterm is to try to create a reason why people would want to give you quality links.
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