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New Features
GLOBALIZATION TECHNOLOGY - AN OVERVIEW
Companies today have an unprecedented opportunity to optimize and expand their businesses
exponentially. With the advent of the worldwide web Internet and Intranet, applications
have the possibility of global exposure. With 92% of the
world's population being non-native English speaking and the international Internet
community being the fastest growing consumers, opportunity knocks.
Statistically a customer is 4 times more likely to make a purchase if the content is
displayed in their native language. So the challenge and barrier to succeeding in the
global market is to have a multilingual enabled application.
First you must have a way to be able to
easily store, retrieve and update data in any and all languages. Oracle9i provides full
support for
Unicode 3.0 the standard for multilingual support. With UTF-8 and UTF-16 support virtually
all contemporary languages and scripts of the world can be easily encoded. This allows
customers to develop, deploy, and host multiple languages in
a single central database. Also Oracle offers the flexibility to have all data stored in a
Unicode database or incrementally store select columns in the new Unicode data type.
Another key feature is the ability to present information in the users native localization
customs. Things like date, time, currency symbols and delimiters and collation order are
handled seamlessly in Oracle9i. While Oracle' s localization support is nearly
comprehensive there is the Oracle Locale Builder Utility a graphical tool to do
customization for special support.
Typically most web based applications are
multi-tier. Oracle9i provides several database access products for inserting and
retrieving Unicode data. Oracle offers support for the most commonly used programming
environments such as Java and C/C++. Data is transparently converted between the database
and client programs, which ensures that client programs are independent of the database
character set. Putting this all together may require migration of legacy data to a Unicode
environment.
Oracle provides the Character Set Scanner Utility to be able to proactively detect
possible migration problems such as loss or truncation of data
and overall impact analysis.
So what is the Power
of Globalization?
Simply speaking it allows companies to reach and expand their business to "the
rest of the world". Creating application and software products that support the
languages and locale customs of the international consumer community. This is not a
trivial task, it requires much more then translating HTML content and imbedded messages.
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